A Photographer’s Steps to Working in Advertising Step 1: Find a Hobby By Jay P Morgan If you’re a photographer and you want to get started in the advertising industry, one way to start is to get a hobby. Nice try: not photography! It’s not a hobby. It’s your profession. So branch outside the world […]
By Jay P Morgan As we discussed previously, a commercial photographer’s goal is to meet the needs of his or her clients. Sometimes this means that the talent won’t look beautiful but rather terrible. One very common thing you will hear from talent is, “Do I look good?” Talent can be very self-conscious, and when […]
. Our first light is a Dynalite Pack (MP800) and a studio head with a large Photoflex soft box. I add a grid to the soft box because the room is small, and I need to keep all of the light off the surrounding walls and ceiling.
Learn the difference between talent in commercial photography and portrait photography to improve your ads.