By Jay P Morgan As we discussed previously, a commercial photographer’s goal is to meet the needs of his or her clients. Sometimes this means that the talent won’t look beautiful but rather terrible. One very common thing you will hear from talent is, “Do I look good?” Talent can be very self-conscious, and when they’re in their heads and not present on set, you see it in the final images. If you want to meet the goals of your [...]
By Jay P Morgan As a commercial photographer, it’s very important to not only understand how to work with talent but what role the talent plays in commercial photography, especially if you’re transitioning from portrait photography. This is because talent plays an extremely different role in portrait photography than in commercial photography. In portrait photography, your goal is to take a picture of the talent that makes him or her look amazing. This is because you want them to buy [...]
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