Join Jay P Morgan and me as we share how to effectively use Facebook as a marketing platform. Use these tips to spend less money AND be more effective when getting your business out there.
If you would like to learn more ways to get customers, then you should join our TSL Business Coaching Class starting September 3rd. Learn more at:
https://theslantedlens.com/bizclass
Video Transcription
– So Jay P. , what do you think costs less and gets more sales, Facebook ads or mailers? – Well, it depends for who. For commercial photographers, for portrait photographers, for videographers? It depends on who. – It’s less for all of them and more effective for all of them. I can’t wait to tell you.
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Hi, this is Jay P. Morgan. – And I’m Adelaide Lawren. And today we are comparing Facebook ads to mailers, which costs less and which is more effective. So, I went online and I looked at sending a thousand people mailers through USPS. So, for a thousand people it cost $170, which is 17 cents per person to mail. And then I just went onto an online printer and I found I could print a thousand postcards for $50. So now we’re at $220 to mail it out to a neighborhood of about a thousand people. So I just want to point out some really important things about this. The first one is everyone in that neighborhood isn’t in your target audience. – A lot of them aren’t in your target audience. That’s just a blitz– – Yeah. – –kind of. But when you say your neighborhood– – Let’s say you’re doing a… – Photographers are gonna buy a list like from the Workbook or something and become more focused on art directors or, but– – But, like, let’s say– – –if you do portrait work. – –near a school or… – Yeah. – I’m saying for portrait work, you would send it out. Another way that photographers use mailers is they leave it in, like, a store that’s relevant to the people that they shoot with. Or they can go and buy a list and, again, that costs you money. Now for Facebook ads, what you do is you choose your demographic, you choose people who live in a certain area and are engaged, and you look at things like that. So if you’re doing weddings, that works really well. You can target people whose kids go to certain schools or moms who are part of certain organizations, so you know they’re moms and how many kids they have. You can target these people. You can target business owners, you can find art directors and we can target their profiles with Facebook. But how much does that cost you? – I’ll tell you an experience we had. We targeted a company that we wanted to respond to us at The Slanted Lens, and so we targeted every person who worked at that company on their Facebook. We found their Facebook, we did a profile, sent ads out to every one of those people. After just a week or two they’re going, “You guys are everywhere.” – Yeah. – No, we’re not everywhere. We were just on their, 30 people, and it cost us, no it wasn’t 30 people, it was less than 30 people. It cost us less than $30. So… – Yes. – Very effective to get a very targeted market. – Yes. So for $220 that you could have spent on mailers, if you spend $220 on Facebook, what we like to do is we like to get the adspend really low by making it specific. And this is something that we teach you in the TSL Business Coaching class. So if you do that, you’re going to get 5 to 10 cents per engagement. So, with that $220, you’re reaching 2200 people to 4400 people and they are in your target audience and it’s happening right now. It is cool. It’s awesome. And then, what we’re also going to teach you is how to blog in a way that the people in your target audience are going to want to go to your website. We’re going to show you how to get offers out to them that they’ll want to take advantage of. This is a very exciting way right now that you can grow your business for way less. Especially if you’re targeting art directors. You can be doing, or even certain businesses, like, say you’re going after bakeries, you’re going after something like that, you’re spending $5 a month to go after them. – It’s definitely worth the experiment to go after and see if you can find these people this way. I mean, it really is worth the money ’cause this money, the investment is so low. It’s a great way to kind of test and say, “Well, are these people going to respond?” or, “Is that person gonna respond?” – And… – It’s really worth it, worth the time. Learning how to do it is a little bit of a learning curve and we’re going to teach you in The Slanted Lens Business class exactly how to target the people, how to set the Facebook ads up, and how to be able to get a return on that. – Yeah. And I like what you said about, you know, you start getting an ad out to them ’cause something we like to do is once we find an ad that’s really working, say you’re spending $4 to make a $400 sale, then we’re going to say, “Okay, you know, put a lot of money into that because you’re gonna get a lot of $400– – It’s a great return. – –sales from $4–” – Yeah. – –and that’s something that you can do. So, sign up for the Business Coaching class. It’s starting September 3rd. Reserve your spot today. – At theslantedlens.com.