TSL Business Coaching Class Logo

  • DEC
  • NOV
  • OCT
  • SEPT
  • Assignment Checklist
  • Schedule
  • Volunteer for Coaching
Overview of this Month’s Lessons

  • Wed 12/3 | 6 pm PST, 9 EST | Using Instagram to Successfully Grow Your Business.
  • Thur 12/10 | 6 pm PST, 9 EST | Producing a Shoot; Plus, Personal Coaching Calls with Jay P. Morgan
  • Wed 12/11 | 6 pm PST, 9 EST | Guest Expert
  • Wed 12/17 | 6 pm PST, 9 EST | “Guest Expert: Commercial – Judy Herrmann
    Plus Jay P Q & A”

Overview of the whole course’s assignments: Class Assignments

Marketing Lesson and Assignment

Lesson: Using Instagram to Successfully Grow Your Business

Wednesday
December 3, 2014
6 pm PST | 9 pm EST

 

Download Lesson 13 (.mp4) 
(.mp4/275 MB – right click and “save link as” to download.)
Download Lesson 13 (.mov)

(.mov/178 MB – right click and “save link as” to download.)


Business Lesson and Assignment

Lesson: Producing a Shoot; Plus, Personal Coaching Calls with Jay P. Morgan

Wednesday
December 10, 2014
6 pm PST | 9 pm EST

 

Download Lesson 14 (.mp4)
(.mp4/30.7 MB – right click and “save link as” to download)


Business Lesson and Assignment

Lesson: Guest Expert: Commercial – Judy Herrmann

Wednesday
December 17, 2014
6 pm PST | 9 pm EST

 

Download Lesson 15 (.mp4)
(.mp4/33.1 MB – right click and “save link as” to download)


Business Lesson and Assignment

Lesson: Guest Expert: Headshots – Joanna DeGeneres

Thursday
December 18, 2014
6 pm PST | 9 pm EST

 

Download Lesson 16 (.mp4)
(.mp4/144 MB – right click and “save link as” to download)

Overview of this Month’s Lessons

  • Tue 11/4 | 6 pm PST, 9 EST | LinkedIn: Attracting Clients and Industry Professionals through LinkedIn
  • Thur 11/6 | 6 pm PST, 9 EST | LinkedIn Ads: Attracting Clients and Industry Professionals through LinkedIn Ads
  • Wed 11/12 | 6 pm PST, 9 EST | How to Bid Wedding, Video, and Commercial Shoots; Plus, Personal Coaching Calls with Jay P. Morgan
  • Wed 11/19 | 6 pm PST, 9 EST | How to Use and Write Contracts, and What to Include
  • Tue 11/25 | 6 pm PST, 9 EST | WEEK OFF FOR THANKSGIVING – WE WILL HAVE 2 SESSIONS IN THE FIRST WEEK OF DECEMBER. HAPPY THANKSGIVING!

Marketing Lesson and Assignment

Lesson: Attracting Clients and Industry Professionals Through LinkedIn & LinkedIn Ads

Linkedin

Tuesday & Thursday
November 4 and 6, 2014
6 pm PST | 9 pm EST
LinkedIn Part 1 Slides

Download Session 10 Part 1 .wmv
(.wmv/21.3 MB – right click and “save link as” to download.)
 

Download Session 10 Part 1 .mov
(.mov/88.8 MB – right click and “save link as” to download.)
 

Download Session 10 Part 2 .mp4
(.mp4/275 MB – right click and “save link as” to download.)
 

Download Session 10 Part 2 .mov
(.mov/207 MB – right click and “save link as” to download.)
 

Assignments: Let us know if you will be using Linked In or not, and post a copy of your completed or updated profile by 11:59 pm PST on Tuesday, November 11, 2014 on Facebook or email info@theslantedlens.com.


Business Lesson & Assignment

Lesson: How to Bid Wedding, Video, and Commercial Shoots

Wednesday
November 12, 2014
6 pm PST | 9 pm EST

Download Session 11 .mp4

(.mp4/346 MB – right click and “save link as” to download.)

Download Session 11 .mov

(.mov/525 MB – right click and “save link as” to download.)

Download Slides (.pdf)

(.pdf/3 MB – right click and “save link as” to download.)

 

Jay P’s Example Documents

Jay P’s Sample Photo Estimate (.pdf)

Jay P’s Blank Photo Estimate Form (.pdf)

 Terms & Conditions – Jay P’s Example Doc

Other Terms & Conditions Example

Jay P’s Filemaker Invoice Example

 

Assignments: Provide an estimate for this image below. You are free to decide how you will do the shot. The main part is to go through the process of creating an estimate for this shoot. The assignment is due by 11:59 pm PST on Tuesday, November 18, 2014 on Facebook or email hector@theslantedlens.com.

01-Business class power point Estimating-slides.433

01-Business class power point Estimating-slides.346


Business Lesson & Assignment

Lesson: How to Write and Use Contracts

Wednesday
November 19, 2014
6 pm PST | 9 pm EST

Download Session 12 .wmv

(.wmv/36.7 MB – right click and “save link as” to download.)

Download Session 12 (mp4)

(.mp4/220 MB – right click and “save link as” to download.)

Download Session 12 (.mov)

(.mp4/438 MB – right click and “save link as” to download.)

October’s Sessions

Business Lesson and Assignment

Lesson: Drafting your 1 Page Business Plan

photo-business-coaching-class-content

Wednesday
October 1, 2014
6 pm PST | 9 pm EST

 

Business Plan Worksheet

 

Download Session 5
 

(.mp4/309 MB – right click and “save link as” to download.)
 

 

Assignments: Post an image or written out copy of your 2 page business plan by 12 pm PST on Tuesday, October 7, 2014 on Facebook or email afomia@theslantedlens.com.


 

Marketing Lesson and Assignment

Lesson: Getting More Work with a Newsletter + Lars Lindstrom and a Wedding Business

Newsletters

Wednesday
October 8, 2014
6 pm PST | 9 pm EST

 

Download Session 6

(.mp4/160 MB – right click and “save link as” to download.)
 

 

Assignments: Answer the following:

  • What type of email marketing do you want to implement?
  • What is your goal?
  • What is your work flow?
  • Sketch up an idea.

Business Lesson and Assignment

Lesson: Structuring your Business; Plus, One on One Coaching Calls with Jay P. Morgan

Wednesday
October 15, 2014
6 pm PST | 9 pm EST

Download Session 7
 

(.mp4/406 MB – right click and “save link as” to download.)
 

One on One Coaching

Email a Quick Question

Here’s how it works: jay p morganIf you’d like to seize the opportunity for coaching directly with Jay P Morgan after this business lesson, all you need to do is click on the “volunteer for coaching” button located above. Then, complete and submit the questionnaire. We will select about 2 participants who will all be in the Hot Seat for about 15 minutes. It is crucial that you be available for the entire call on the date listed above. Do not request coaching if you cannot attend the full call. If you just have a quick question you want Jay P to address that won’t require in depth exploration, you can click on the “email a quick question” button. Jay P will hop on the call about 15 minutes early to address your question then.

 

Assignment: Get a DBA and open your business checking account.


Marketing Lesson and Assignment

Lesson: Attracting Customers and Getting Sales through Facebook + Facebook Ads

Fb-Ads

Tuesday + Thursday
October 21, 2014 + October 23, 2014
6 pm PST | 9 pm EST

Download Part One (.mov)

(**I goofed and missed the first slide. The audio starts but the video will start at about 19 seconds in. Sorry** .mov/90.7 MB – right click and “save link as” to download.)

Download Part One (mp4 version)

(**Here is an mp4 file version of part 1. Also, the audio starts but the video will start at about 19 seconds in. Sorry** .mp4/111 MB – right click and “save link as” to download.)

Facebook Marketing Part 1 Slides

(.pdf, 6.3MB)

Facebook Marketing Part 2 – Ads – Slides

(.pdf, 4.5MB)

Download Part Two (mp4 version)

(.mp4/295 MB – right click and “save link as” to download)

 

Assignments:

  • Post 10-20 names of people on your target list OR 1-3 buyer personas, including their gender, income, attitude, style, and interests.
  • Post what day and time each week you will blog and update your social media for the week.
  • Post your FB 10 Plan.
  • Post a blog article to your FB page, then share the page’s post in the FB group.
  • Implement the Facebook retargeting pixel on your site.
  • Upload a custom audience if you have an email list or phone list.
  • Practice making at least one ad.

Business Lesson and Assignment

Lesson: Calculating Your Overhead
photo-business-coaching-class-contentTuesday
October 28, 2014
5 pm PST | 8 pm EST

 

Overhead Calculation Handout

 

Download Session 9 (mp4 version)

(.mp4/472 MB – right click and “save link as” to download)

 

Assignment: Complete the “Overhead Calculation Handout” Excel document.

 

 


 September’s Sessions

Business Lesson and Assignment

Lesson: Creating a Focused Body of Work and Making Money

Focused-Body-TSL

Wednesday
September 3, 2014
6 pm PST | 9 pm EST

Download Session 1 (right click and “save link as” to download. This is the recording with the live Q&A. There was video problems with Jay P’s Presentation)

Download Jay P’s Presentation (right click and “save link as” to download. This is a recording of Jay P’s presentation)

Downloads: Who am I? Worksheet; The Who, What, and Where of Production; Model Checklist

 Get Downloads

Assignments:

1. Post an image of your completed Who am I? form by 12 pm PST on Saturday, September 6, 2014.

Submit Assignment

2. Post three of your pictures that represent the direction you want to go and what you want to shoot by 12 pm PST on Saturday, September 6, 2014. If you do not have three images, post three images that other people took to represent the direction you want to go and what you want to shoot.

Submit Assignment

3. Post one new image from your photo shoot that looks like or is better than the three images you submitted. Post this image by 12 pm PST on Tuesday, September 9, 2014.

Submit Assignment

By submitting assignments on time, you enter to win one of TSL’s Business Coaching Prizes this month.


 

Marketing Lesson and Assignment

Lesson: Creating a Website that Gets You Business

Website-TSL-Lesson

Wednesday
September 10, 2014
6 pm PST | 9 pm EST

Recording Part 1 (.mp4/233MB – right click and “save link as” to download.)

Recording Part 2
(.mp4/274MB – right click and “save link as” to download.)

Recording Part 3
(.mp4/143MB – right click and “save link as” to download.)

Recording Part 4
(.mp4/5MB – right click and “save link as” to download.)

Handout: Website Worksheet and Checklist

Download Handout

Assignment: Submit your new or updated website’s URL by 12 pm PST on Tuesday, September 16, 2014.

By submitting assignments on time, you enter to win one of TSL’s Business Coaching Prizes this month.


Business Lesson and Assignment

Lesson: How to Get Clients: Daily Routine + One on One Coaching

Getting Clients

Wednesday
September 17, 2014
6 pm PST | 9 pm EST

Download Session 3
 

(.mp4/333MB – right click and “save link as” to download.)

Handout:

 

Session 3 Handout

 

 

One on One Coaching

Email a Quick Question

Here’s how it works: jay p morganIf you’d like to seize the opportunity for coaching directly with Jay P Morgan after this business lesson, all you need to do is click on the “volunteer for coaching” button located above. Then, complete and submit the questionnaire. We will select about 2 participants who will all be in the Hot Seat for about 15 minutes. It is crucial that you be available for the entire call on the date listed above. Do not request coaching if you cannot attend the full call. If you just have a quick question you want Jay P to address that won’t require in depth exploration, you can click on the “email a quick question” button. Jay P will hop on the call about 15 minutes early to address your question then.


Marketing Lesson

Lesson: Creating a Blog that Reaches Clients or Art Directors Blog-TSL-Lesson Wednesday September 24, 2014 6 pm PST | 9 pm EST Go To Meeting Download: Planning your Blog Assignment: Submit your blog plan and first blog post by 12 pm PST on Tuesday, September 30, 2014. By submitting assignments on time, you enter to win one of TSL’s Business Coaching Prizes this month.

Download Blog Calendar

Download Session 4
 

(.mp4/87.4 MB – right click and “save link as” to download.)

Download a PDF copy of our assignments for October and September. A new checklist will be provided at the end of November. Submit all assignments to the Private Facebook Group or emailing info@theslantedlens.com.

TSL Business Coaching Class Checklist - sept-oct_Page_1 

September
Wednesday, 9/3 6 pm Pacifc Time Creating a Focused Body of Work and Making Money
Wednesday, 9/10 6 pm Pacifc Time Creating a Website that Gets You Business.
Wednesday, 9/17 6 pm Pacifc Time How to Get Clients: Daily Routine; Plus, Personal Coaching Calls with Jay P. Morgan
Wednesday, 9/24 6 pm Pacifc Time Creating a Blog that Reaches Clients or Art Directors
October
Wednesday, 10/1 6 pm Pacifc Time Drafting Your 1 Page Business Plan
Wednesday, 10/8 6 pm Pacifc Time Getting More Work With a Newsletter
Wednesday, 10/15 6 pm Pacifc Time Structuring Your Business; Plus, Personal Coaching Calls with Jay P. Morgan
Tuesday, 10/21 & Thursday, 10/23 6 pm Pacifc Time Attracting Customers and Getting Sales Through Facebook and Facebook Ads
Wednesday, 10/29 5 pm Pacific Time Calculating Your Overhead
November
Tuesday, 11/4 & Thursday,11/6 6 pm Pacifc Time Attracting Clients and Industry Professionals Through LinkedIn and LinkedIn Ads
Wednesday, 11/12 6 pm Pacifc Time How to Bid Wedding, Video, and Commercial Shoots; Plus, Personal Coaching Calls with Jay P. Morgan
Wednesday, 11/19 6 pm Pacifc Time Guest Expert: Portraits
Tuesday, 11/25 6 pm Pacifc Time How to Write and Use Contracts
December
Wednesday, 12/3 6 pm Pacifc Time Using Instagram to Successfully Grow Your Business.
Wednesday,12/10 6 pm Pacifc Time Producing a Shoot; Plus, Personal Coaching Calls with Jay P. Morgan
Wednesday, 12/17 6 pm Pacifc Time Guest Expert: Commercial

One on One Coaching

Email a Quick Question

Here’s how it works: jay p morganIf you’d like to seize the opportunity for coaching directly with Jay P Morgan after this business lesson, all you need to do is click on the “volunteer for coaching” button located above. Then, complete and submit the questionnaire. We will select about 2 participants who will all be in the Hot Seat for about 15 minutes. It is crucial that you be available for the entire call on the date listed above. Do not request coaching if you cannot attend the full call. If you just have a quick question you want Jay P to address that won’t require in depth exploration, you can click on the “email a quick question” button. Jay P will hop on the call about 15 minutes early to address your question then.

 

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