- Wed 12/3 | 6 pm PST, 9 EST | Using Instagram to Successfully Grow Your Business.
- Thur 12/10 | 6 pm PST, 9 EST | Producing a Shoot; Plus, Personal Coaching Calls with Jay P. Morgan
- Wed 12/11 | 6 pm PST, 9 EST | Guest Expert
- Wed 12/17 | 6 pm PST, 9 EST | “Guest Expert: Commercial – Judy Herrmann
Plus Jay P Q & A”
Overview of the whole course’s assignments: Class Assignments
Marketing Lesson and Assignment
Lesson: Using Instagram to Successfully Grow Your Business
Wednesday
December 3, 2014
6 pm PST | 9 pm EST
(.mp4/275 MB – right click and “save link as” to download.)
(.mov/178 MB – right click and “save link as” to download.)
Business Lesson and Assignment
Lesson: Producing a Shoot; Plus, Personal Coaching Calls with Jay P. Morgan
Wednesday
December 10, 2014
6 pm PST | 9 pm EST
(.mp4/30.7 MB – right click and “save link as” to download)
Business Lesson and Assignment
Lesson: Guest Expert: Commercial – Judy Herrmann
Wednesday
December 17, 2014
6 pm PST | 9 pm EST
(.mp4/33.1 MB – right click and “save link as” to download)
Business Lesson and Assignment
Lesson: Guest Expert: Headshots – Joanna DeGeneres
Thursday
December 18, 2014
6 pm PST | 9 pm EST
(.mp4/144 MB – right click and “save link as” to download)
Overview of this Month’s Lessons
- Tue 11/4 | 6 pm PST, 9 EST | LinkedIn: Attracting Clients and Industry Professionals through LinkedIn
- Thur 11/6 | 6 pm PST, 9 EST | LinkedIn Ads: Attracting Clients and Industry Professionals through LinkedIn Ads
- Wed 11/12 | 6 pm PST, 9 EST | How to Bid Wedding, Video, and Commercial Shoots; Plus, Personal Coaching Calls with Jay P. Morgan
- Wed 11/19 | 6 pm PST, 9 EST | How to Use and Write Contracts, and What to Include
- Tue 11/25 | 6 pm PST, 9 EST | WEEK OFF FOR THANKSGIVING – WE WILL HAVE 2 SESSIONS IN THE FIRST WEEK OF DECEMBER. HAPPY THANKSGIVING!
Marketing Lesson and Assignment
Lesson: Attracting Clients and Industry Professionals Through LinkedIn & LinkedIn Ads
Tuesday & Thursday
November 4 and 6, 2014
6 pm PST | 9 pm EST
LinkedIn Part 1 Slides
(.wmv/21.3 MB – right click and “save link as” to download.)
(.mov/88.8 MB – right click and “save link as” to download.)
(.mp4/275 MB – right click and “save link as” to download.)
(.mov/207 MB – right click and “save link as” to download.)
Assignments: Let us know if you will be using Linked In or not, and post a copy of your completed or updated profile by 11:59 pm PST on Tuesday, November 11, 2014 on Facebook or email info@theslantedlens.com.
Business Lesson & Assignment
Lesson: How to Bid Wedding, Video, and Commercial Shoots
Wednesday
November 12, 2014
6 pm PST | 9 pm EST
(.mp4/346 MB – right click and “save link as” to download.)
(.mov/525 MB – right click and “save link as” to download.)
(.pdf/3 MB – right click and “save link as” to download.)
Jay P’s Example Documents
Jay P’s Sample Photo Estimate (.pdf)
Jay P’s Blank Photo Estimate Form (.pdf)
Terms & Conditions – Jay P’s Example Doc
Other Terms & Conditions Example
Jay P’s Filemaker Invoice Example
Assignments: Provide an estimate for this image below. You are free to decide how you will do the shot. The main part is to go through the process of creating an estimate for this shoot. The assignment is due by 11:59 pm PST on Tuesday, November 18, 2014 on Facebook or email hector@theslantedlens.com.
Business Lesson & Assignment
Lesson: How to Write and Use Contracts
Wednesday
November 19, 2014
6 pm PST | 9 pm EST
(.wmv/36.7 MB – right click and “save link as” to download.)
(.mp4/220 MB – right click and “save link as” to download.)
(.mp4/438 MB – right click and “save link as” to download.)
October’s Sessions
Business Lesson and Assignment
Lesson: Drafting your 1 Page Business Plan
Wednesday
October 1, 2014
6 pm PST | 9 pm EST
Assignments: Post an image or written out copy of your 2 page business plan by 12 pm PST on Tuesday, October 7, 2014 on Facebook or email afomia@theslantedlens.com.
Marketing Lesson and Assignment
Lesson: Getting More Work with a Newsletter + Lars Lindstrom and a Wedding Business
Wednesday
October 8, 2014
6 pm PST | 9 pm EST
Assignments: Answer the following:
- What type of email marketing do you want to implement?
- What is your goal?
- What is your work flow?
- Sketch up an idea.
Business Lesson and Assignment
Lesson: Structuring your Business; Plus, One on One Coaching Calls with Jay P. Morgan
Wednesday
October 15, 2014
6 pm PST | 9 pm EST
One on One Coaching
Email a Quick Question
Here’s how it works: 
If you’d like to seize the opportunity for coaching directly with Jay P Morgan after this business lesson, all you need to do is click on the “volunteer for coaching” button located above. Then, complete and submit the questionnaire. We will select about 2 participants who will all be in the Hot Seat for about 15 minutes. It is crucial that you be available for the entire call on the date listed above. Do not request coaching if you cannot attend the full call. If you just have a quick question you want Jay P to address that won’t require in depth exploration, you can click on the “email a quick question” button. Jay P will hop on the call about 15 minutes early to address your question then.
Assignment: Get a DBA and open your business checking account.
Marketing Lesson and Assignment
Lesson: Attracting Customers and Getting Sales through Facebook + Facebook Ads
Tuesday + Thursday
October 21, 2014 + October 23, 2014
6 pm PST | 9 pm EST
(**I goofed and missed the first slide. The audio starts but the video will start at about 19 seconds in. Sorry** .mov/90.7 MB – right click and “save link as” to download.)
Download Part One (mp4 version)
(**Here is an mp4 file version of part 1. Also, the audio starts but the video will start at about 19 seconds in. Sorry** .mp4/111 MB – right click and “save link as” to download.)
Facebook Marketing Part 1 Slides
(.pdf, 6.3MB)
Facebook Marketing Part 2 – Ads – Slides
(.pdf, 4.5MB)
Download Part Two (mp4 version)
(.mp4/295 MB – right click and “save link as” to download)
Assignments:
- Post 10-20 names of people on your target list OR 1-3 buyer personas, including their gender, income, attitude, style, and interests.
- Post what day and time each week you will blog and update your social media for the week.
- Post your FB 10 Plan.
- Post a blog article to your FB page, then share the page’s post in the FB group.
- Implement the Facebook retargeting pixel on your site.
- Upload a custom audience if you have an email list or phone list.
- Practice making at least one ad.
Business Lesson and Assignment
Lesson: Calculating Your Overhead
Tuesday
October 28, 2014
5 pm PST | 8 pm EST
Download Session 9 (mp4 version)
(.mp4/472 MB – right click and “save link as” to download)
Assignment: Complete the “Overhead Calculation Handout” Excel document.
September’s Sessions
Business Lesson and Assignment
Lesson: Creating a Focused Body of Work and Making Money
Wednesday
September 3, 2014
6 pm PST | 9 pm EST
Download Session 1 (right click and “save link as” to download. This is the recording with the live Q&A. There was video problems with Jay P’s Presentation)
Download Jay P’s Presentation (right click and “save link as” to download. This is a recording of Jay P’s presentation)
Downloads: Who am I? Worksheet; The Who, What, and Where of Production; Model Checklist
Assignments:
1. Post an image of your completed Who am I? form by 12 pm PST on Saturday, September 6, 2014.
2. Post three of your pictures that represent the direction you want to go and what you want to shoot by 12 pm PST on Saturday, September 6, 2014. If you do not have three images, post three images that other people took to represent the direction you want to go and what you want to shoot.
3. Post one new image from your photo shoot that looks like or is better than the three images you submitted. Post this image by 12 pm PST on Tuesday, September 9, 2014.
By submitting assignments on time, you enter to win one of TSL’s Business Coaching Prizes this month.
Marketing Lesson and Assignment
Lesson: Creating a Website that Gets You Business
Wednesday
September 10, 2014
6 pm PST | 9 pm EST
Recording Part 1 (.mp4/233MB – right click and “save link as” to download.)
Recording Part 2
(.mp4/274MB – right click and “save link as” to download.)
Recording Part 3
(.mp4/143MB – right click and “save link as” to download.)
Recording Part 4
(.mp4/5MB – right click and “save link as” to download.)
Handout: Website Worksheet and Checklist
Assignment: Submit your new or updated website’s URL by 12 pm PST on Tuesday, September 16, 2014.
By submitting assignments on time, you enter to win one of TSL’s Business Coaching Prizes this month.
Business Lesson and Assignment
Lesson: How to Get Clients: Daily Routine + One on One Coaching
Wednesday
September 17, 2014
6 pm PST | 9 pm EST
Handout:
One on One Coaching
Email a Quick Question
Here’s how it works: If you’d like to seize the opportunity for coaching directly with Jay P Morgan after this business lesson, all you need to do is click on the “volunteer for coaching” button located above. Then, complete and submit the questionnaire. We will select about 2 participants who will all be in the Hot Seat for about 15 minutes. It is crucial that you be available for the entire call on the date listed above. Do not request coaching if you cannot attend the full call. If you just have a quick question you want Jay P to address that won’t require in depth exploration, you can click on the “email a quick question” button. Jay P will hop on the call about 15 minutes early to address your question then.
Marketing Lesson
Lesson: Creating a Blog that Reaches Clients or Art Directors 
Wednesday September 24, 2014 6 pm PST | 9 pm EST Go To Meeting Download: Planning your Blog Assignment: Submit your blog plan and first blog post by 12 pm PST on Tuesday, September 30, 2014. By submitting assignments on time, you enter to win one of TSL’s Business Coaching Prizes this month.
Download a PDF copy of our assignments for October and September. A new checklist will be provided at the end of November. Submit all assignments to the Private Facebook Group or emailing info@theslantedlens.com.
| September | ||
| Wednesday, 9/3 | 6 pm Pacifc Time | Creating a Focused Body of Work and Making Money |
| Wednesday, 9/10 | 6 pm Pacifc Time | Creating a Website that Gets You Business. |
| Wednesday, 9/17 | 6 pm Pacifc Time | How to Get Clients: Daily Routine; Plus, Personal Coaching Calls with Jay P. Morgan |
| Wednesday, 9/24 | 6 pm Pacifc Time | Creating a Blog that Reaches Clients or Art Directors |
| October | ||
| Wednesday, 10/1 | 6 pm Pacifc Time | Drafting Your 1 Page Business Plan |
| Wednesday, 10/8 | 6 pm Pacifc Time | Getting More Work With a Newsletter |
| Wednesday, 10/15 | 6 pm Pacifc Time | Structuring Your Business; Plus, Personal Coaching Calls with Jay P. Morgan |
| Tuesday, 10/21 & Thursday, 10/23 | 6 pm Pacifc Time | Attracting Customers and Getting Sales Through Facebook and Facebook Ads |
| Wednesday, 10/29 | 5 pm Pacific Time | Calculating Your Overhead |
| November | ||
| Tuesday, 11/4 & Thursday,11/6 | 6 pm Pacifc Time | Attracting Clients and Industry Professionals Through LinkedIn and LinkedIn Ads |
| Wednesday, 11/12 | 6 pm Pacifc Time | How to Bid Wedding, Video, and Commercial Shoots; Plus, Personal Coaching Calls with Jay P. Morgan |
| Wednesday, 11/19 | 6 pm Pacifc Time | Guest Expert: Portraits |
| Tuesday, 11/25 | 6 pm Pacifc Time | How to Write and Use Contracts |
| December | ||
| Wednesday, 12/3 | 6 pm Pacifc Time | Using Instagram to Successfully Grow Your Business. |
| Wednesday,12/10 | 6 pm Pacifc Time | Producing a Shoot; Plus, Personal Coaching Calls with Jay P. Morgan |
| Wednesday, 12/17 | 6 pm Pacifc Time | Guest Expert: Commercial |
One on One Coaching
Email a Quick Question
Here’s how it works: If you’d like to seize the opportunity for coaching directly with Jay P Morgan after this business lesson, all you need to do is click on the “volunteer for coaching” button located above. Then, complete and submit the questionnaire. We will select about 2 participants who will all be in the Hot Seat for about 15 minutes. It is crucial that you be available for the entire call on the date listed above. Do not request coaching if you cannot attend the full call. If you just have a quick question you want Jay P to address that won’t require in depth exploration, you can click on the “email a quick question” button. Jay P will hop on the call about 15 minutes early to address your question then.
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